• ADA
  • Activities
  • Local products
  • Promotion of local products and quality labels

Promotion of local products and quality labels

As part of the national agricultural strategies, particularly the Green Morocco Plan and the Generation Green 2020–2030 strategy, the promotion of local products represents a major strategic lever for enhancing solidarity-based agriculture.
It aims to strengthen the competitiveness of producer groups, improve their visibility in national and international markets, and encourage the consumption of authentic and certified products.

Promotion and communication campaigns

To boost sales of local products within the modern retail distribution network, encourage consumer purchasing, and build awareness of Moroccan local products, the ADA regularly organizes promotion and communication campaigns during peak consumption periods (Chaâbane, Ramadan, the return of Moroccan expatriates, and the year-end period).
These campaigns combine media and non-media actions, including merchandising, the highlighting of point-of-sale advertising materials (POS), in-store animations and tastings, as well as street marketing operations involving the distribution of flyers, brochures, and recipe booklets developed using local products.

Labelling

The "TERROIR DU MAROC" label is a collective trademark owned by the Ministry of Agriculture, Maritime Fisheries, Rural Development, and Water and Forests, represented by the Agricultural Development Agency (ADA).
This label is registered, together with its Regulations for Use (available for download via the link below), with the Moroccan Office of Industrial and Commercial Property (OMPIC) at the national level and with the World Intellectual Property Organization (WIPO) at the international level.

Get my product certified Download
Moroccan contest of local products

The Moroccan Contest of Local Products (CMPT) was initiated in 2014 by the Ministry of Agriculture, Maritime Fisheries, Rural Development and Water and Forests, with the aim of instilling a new dynamic and a spirit of competitiveness among producers, who are invited to submit their products for evaluation by a jury composed of experts, producers, and informed consumers. This biennial event represents a powerful lever for highlighting the remarkable efforts made by producers particularly agricultural cooperatives and for fostering the development of a high-quality supply of Moroccan local products, while ensuring the preservation of this rich ancestral heritage that remains vibrant and value-generating. It consequently contributes to improving the incomes of farmers involved in the production, processing, and valorization of these products.

Products eligible for the contest

Any product belonging to one of the following five categories and complying with the criteria set out in the contest regulations:

  • Honey
  • Edible Oils
  • Products of Animal Origin
  • Dates and Other Products of Plant Origin
  • Cereal-Based Products
Download the Regulations
Produit 1 Produit 2 Produit 3 Produit 4 Produit 5

Producers eligible for the contest

Producers and organizations:

individual producers, cooperatives, Economic Interest Groups (EIGs), unions, and consortia whose main activity is the production, processing, and marketing of local products.

Companies and private operators:

entities whose activities include the production, processing, and marketing of local products.

Logo
Sign up

Contest Awards

Gold, Silver, and Bronze medals are awarded based on the results obtained.

Gold Medal
20
Silver Medal
19
Bronze Medal
(18–17 points)
Excellence Award

For each product category, the full jury of the category selects Excellence Awards from among the products that have received a Gold Medal.

Innovation Award

A special Innovation Award is granted, from among all medal-winning products (across all categories), to the product recognized as unique and innovative, whether in terms of its composition, taste, or presentation.

Results of the previous edition