Created in 2016 by the Agency for Agricultural Development (ADA), the collective label “TERROIR DU MAROC” highlights the authenticity and richness of Moroccan local products.Registered with OMPIC and WIPO as a collective trademark and placed under the supervision of the Ministry of Agriculture, this label ensures the regulated use of the designation “Moroccan local products.” Its objectives are to promote the quality of local production, strengthen its visibility in national and international markets, and contribute to improving the incomes of small producers.
The granting of the label is overseen by an Accreditation Committee, which ensures compliance with the established criteria. This process reflects the growing trust and increasing adherence of cooperatives and producer groups across the country.To further enhance the credibility of the scheme, ADA collaborates with the Official Laboratory for Chemical Analysis and Research in Casablanca (LOARC), responsible for conducting rigorous analyses of labeled products.Through this system, consumers in Morocco and abroad are guaranteed access to reliable, authentic products that embody a unique identity.
The Moroccan Contest of Local Products (CMPT) was initiated in 2014 by the Ministry of Agriculture, Maritime Fisheries, Rural Development and Water and Forests, with the aim of instilling a new dynamic and a spirit of competitiveness among producers, who are invited to submit their products for evaluation by a jury composed of experts, producers, and informed consumers. This biennial event represents a powerful lever for highlighting the remarkable efforts made by producers particularly agricultural cooperatives and for fostering the development of a high-quality supply of Moroccan local products, while ensuring the preservation of this rich ancestral heritage that remains vibrant and value-generating. It consequently contributes to improving the incomes of farmers involved in the production, processing, and valorization of these products.
Products eligible for the contest
Any product belonging to one of the following five categories and complying with the criteria set out in the contest regulations:
- Honey
- Edible Oils
- Products of Animal Origin
- Dates and Other Products of Plant Origin
- Cereal-Based Products
Producers eligible for the contest
Producers and organizations:
individual producers, cooperatives, Economic Interest Groups (EIGs), unions, and consortia whose main activity is the production, processing, and marketing of local products.
Companies and private operators:
entities whose activities include the production, processing, and marketing of local products.
Contest Awards
Gold, Silver, and Bronze medals are awarded based on the results obtained.
For each product category, the full jury of the category selects Excellence Awards from among the products that have received a Gold Medal.
A special Innovation Award is granted, from among all medal-winning products (across all categories), to the product recognized as unique and innovative, whether in terms of its composition, taste, or presentation.
