FAQ

The authorization to use the collective label “Terroir du Maroc” is obtained by submitting an application file to ADA containing the following documents: 

• A signed and legalized request for individuals, and signed and stamped for legal entities;
• The collective label usage form duly filled and signed in accordance with Annex I of the usage regulation;
• A copy of the applicant’s statutes (if applicable);
• A proxy (if the applicant is a company, a producers’ group or an individual represented by another person);
• A copy of the sanitary authorization or approval delivered by ONSSA;
• Production declaration prior to the first year’s harvest in accordance with Annex II of the usage regulation;
• Product label specimen;
• Product sample.

The referencing procedure begins with the expression of needs issued by retail chains during annual meetings. Based on this, a prospection process is carried out to identify and select groups meeting the required criteria, in particular: ONSSA compliance, production capacity, packaging, pricing and logistics.
Selected groups are then contacted for a briefing before submitting a primary referencing file including price lists and samples to the purchasing commission of the retail chain.
After validation of this first file, a final file is prepared including:
Products’ logistical data

• ICE
• IF
• Legal status
• ONSSA and/or DMP certification for cosmetic products
• Invoice specimen
   

Once accepted, the final stage consists in contract signing, order placement, training on the retailer’s operating mode, support during the first order and product implantation in stores.
 

The process begins with the need to reference a specific group or product. A prospection phase is carried out to select groups meeting several criteria including ONSSA, production capacity, packaging, pricing, logistics, ability to manage an e-shop, with priority given to groups already referenced in GMS.
Selected groups are contacted and briefed on the referencing conditions.
Once validated, an administrative file is prepared including ICE, IF, PV, statutes and ONSSA certifications.
Referencing is then completed through the creation of an e-shop containing the group presentation, product descriptions, details, prices, photos and selling points.
Finally, samples are transmitted through the Regional Directorate of Agriculture for professional HD shooting, and analyses are carried out at LOARC if needed prior to final publication.
 

Producers of terroir products must get in contact with the terroir products service within the Regional Directorates of Agriculture to submit their participation requests.
Producers’ groups must meet the following criteria:

• Agricultural activity status;
• Processing unit of terroir products;
• ONSSA sanitary authorization/approval;
  Export approval from Morocco Foodex (groups having applied for approval may be proposed if they present their file upon selection);
• Halal certification for groups producing animal-origin products (except honey);
• Proper packaging meeting regulatory and labeling requirements;
• Sufficient production capacity for target markets.
   

To ensure successful participation, selected exhibitors benefit from coaching sessions organized by the Agricultural Development Agency. These sessions cover procedures related to product shipment (sanitary inspection certificates, export inspection certificates, MSDS, …) and visa acquisition procedures.
They also provide guidance on holding B2B business meetings with potential buyers in target markets, as well as prospection and negotiation techniques.
 

The Contest is open to all producers of Local products, including farmers, individual producers, cooperatives, Economic Interest Groups (EIG), processing companies, and others.
The essential condition is that the product must have a verifiable and officially recognized link to its terroir of production.
Producers are classified into two categories:

• Producers and organizations: individual producers, cooperatives, Economic Interest Groups (EIG), unions, and consortia whose main activity is the production, processing, and marketing of local products;
• Companies and private operators: whose activity consists of the production, processing, and marketing of local products.

Producers wishing to participate can register by completing the online application form or by contacting the relevant Regional Directorates of Agriculture.

Various investment opportunities are available to investors in the agricultural sector under the Generation Green 2020-2030 strategy, throughout the agricultural value chains. These opportunities notably include:

• Access to agricultural land through participation in calls for tenders related to public-private partnership operations, or through taking equity stakes in state-partnered companies;
• Development of agricultural production through aggregation contracts with farmers under Law No. 04-12 on Agricultural Aggregation;
• Development of agribusiness to meet the growing demand for seeds, fertilizers, phytosanitary products, agricultural mechanization, and hydro-agricultural equipment;
• Establishment of agro-industrial units to add value to agricultural production, particularly within agropoles located in major production basins in Morocco.
   

Investors in the agricultural sector benefit from a favorable business climate on economic, regulatory, institutional, and logistical levels through:

• An incentive system dedicated to investment in the agricultural sector under the Agricultural Development Fund;
• An appropriate legal and regulatory framework;
• Facilitated access to international markets through bilateral and multilateral trade agreements;
• Qualified human resources;
• An adapted insurance and financing system;
• Specialized institutions providing close support to investors throughout the implementation of investment projects. In this framework, the National Agency for Agricultural Development (ADA) serves as the main interlocutor for agricultural investment project holders.

Investors wishing to benefit from financial assistance under the Agricultural Development Fund (FDA) must submit their applications at the one-stop counters of the Provincial Directorates of Agriculture (DPA) or Regional Offices for Agricultural Development (ORMVA) in their area of operation, following these main steps:

• Submit a preliminary approval request, including documents proving the legal link to the property supporting the investment, as well as the technical project file;
• Once the investment is completed, submit the grant request accompanied by detailed final invoices, along with a commitment from the applicant to maintain the investment in good operational condition for at least five (5) years.