A pavilion showcasing Moroccan terroir products was inaugurated on Thursday, March 5, 2026, at the Aswak Assalam – Hay Riad store in Rabat, in the presence of the Director General of ADA and the Director General of Aswak Assalam.
The pavilion will welcome visitors from March 5 to March 17, 2026, as part of an initiative aimed at promoting the quality and authenticity of Moroccan terroir products, which are particularly sought after during the month of Ramadan. It also provides an opportunity to support local cooperatives by offering them a space to display and directly market their products to consumers.
The event brings together 10 cooperatives, each offering a variety of terroir products in dedicated spaces set up within the store’s gallery, providing visitors with a unique shopping experience that combines authenticity and quality.
