As part of its activities to promote investment in the agricultural sector, ADA participated in the Alimentaria fair 2024 in Barcelona, Spain, using a desk dedicated to investment in Moroccan that been set up  by the Autonomous Export Control and Coordination Establishment (Morocco Foodex). This contribution focused on the organization of B2G meetings with spanish and foreign investors operating in the agricultural and agri-food sector.

ADA's participation in this event is an opportunity to present investment opportunities in the agricultural sector in Morocco as part of the Green Generation 2020-2030 Strategy. During these meetings, spanish investors expressed great interest and their willingness to set up investment projects in the various links of the value chain of agricultural products, in particular in valorization.