ADA at ANUGA 2025, from October 4 to 8, 2025

As part of its activities to promote investment in the agricultural sector, ADA participated in ANUGA 2025 in Cologne, Germany, one of the world’s largest agri-food trade fairs, through the operation of a dedicated investment booth within the Moroccan pavilion set up by Morocco Foodex.
This participation included holding around thirty B2G meetings with foreign investors, particularly German investors, operating in the agricultural and agri-food sectors. The ADA stand also received a visit from a delegation representing the German-Moroccan Competence Network (DMK).
ADA’s participation in this event provided an opportunity to present investment opportunities in Morocco’s agricultural sector within the framework of the Generation Green 2020–2030 Strategy. During these meetings, German investors expressed a strong interest in launching investment projects and partnerships across the different links of the agricultural value chain, particularly in value-added processing.