Morocco took part in the 59th edition of the Paris International Agricultural Show (SIA) from February 25 to March 05, 2023. Organized by the Agency for Agricultural Development (ADA), this participation is part of of the development strategy for the marketing of local products initiated by the Green Morocco Plan and propelled by the Green Generation strategy which aims at the emergence of a new middle class in the rural world.

The Moroccan pavilion is an invitation to discover the world of Moroccan terroir. No less than 30 Moroccan producer groups from all regions of the Kingdom exhibit more than a hundred local products. These groups represent 48 agricultural cooperatives which bring together more than 1,600 small farmers, including 703 rural women. The products highlighted in Paris are; argan, saffron, olive oil, dates, aromatic and medicinal plants, spices, almonds, etc. Selected according to strict criteria in terms of quality, packaging, sanitary approval and richness of the range presented, the local products on display perfectly reflect the qualitative leap experienced by Morocco's offer thanks to the laborious work undertaken over the past decade.