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ADIFE 2025: Morocco, a Key Partner in Promoting Terroir Products on the International Stage

ADA organized the Kingdom’s participation in the Abu Dhabi International Food Exhibition (ADIFE), held from October 21 to 23, 2025. This major agri-food showcase provided an opportunity to highlight the richness and diversity of Moroccan terroir products.
This year, 25 exhibitors representing 32 agricultural cooperatives, involving 601 small farmers, 52% of whom are rural women, showcased the know-how of Morocco’s regions to international professionals and visitors.
The program featured targeted B2B meetings, opportunities for strategic partnerships, and new prospects to strengthen the presence of Moroccan terroir products in international markets, particularly in the Middle East.
This participation represents a new step toward promoting an inclusive, solidarity-based, and sustainable agricultural model.