Marrakech: Seminar Under the Theme “Digital at the Heart…

On November 20, 2025, in Marrakech, ADA organized a seminar under the theme “Digital at the Heart of the Development of Terroir Products.”
The seminar provided, on the one hand, an opportunity to assess the current state of the terroir products sector by highlighting the progress achieved by cooperatives, the good practices adopted, and the challenges to be addressed in order to ensure greater competitiveness and sustainable value enhancement of these products. On the other hand, it underscored the strategic role of digital technologies in the development of the sector, in line with the objectives of the Generation Green Strategy, which aims to modernize and energize Moroccan agriculture.
The event was also marked by the launch of the E-commerce Platform and the National System for Managing the Supply of Terroir Products, providing producers with innovative tools to enhance the value of their products, increase their visibility, and facilitate their marketing at both national and international levels.
This meeting also saw the effective participation of public institutions, central and regional directorates of the Department of Agriculture, as well as cooperatives and professional organizations, illustrating the collective commitment of all stakeholders to the development and promotion of Moroccan terroir products.