As part of the implementation of the axes of the new "Green Generation 2020-2030" strategy at the regional level, in particular the new generation agricultural aggregation, the Agency for Agricultural Development (ADA) in close collaboration with the Regional Directorate of Agriculture de Souss Massas organized the roadshow relating to the Souss Massa region which was held at the Fellah club in the city of Agadir on February 25, 2022.

This major agricultural event, organized for the benefit of more than 80 actors and investors in the region, is an opportunity to boost the process of setting up new generation aggregation projects as an innovative model for organizing farmers around actors. private or professional organizations.