The city of Marrakech hosted on November 17, 2022, the Roadshow organized by the Agency for Agricultural Development (ADA) in close collaboration with the Regional Directorate of Agriculture Marrakech-Safi and the Marrakech-Safi Chamber of Agriculture, putting highlighting the axis relating to the “New Generation” agricultural aggregation as an innovative model for organizing farmers around private actors or professional organizations.

This important axis falls within the framework of the regional version of the “Green Generation” strategy. The aggregation constitutes, in fact, a model of organization of the farmers around integrated projects upstream-downstream allowing the transfer of new technologies and the reduction of the difficulties related to the size of the exploitations, the access to the land and to the circuits of marketing.