The Agency for Agricultural Development (ADA) held a conference and a B2G mission on the 12th of november 2024 in London, to promote Morocco's agricultural and agri-food sectors to british investors. This event aimed to showcase the investment opportunities and strengthen the relationship between the British investors and the Moroccan stakeholders in the agricultural and Agri-Food sectors.

The economic conference featured two panels. The first panel was dedicated to present the investment opportunities in Morocco’s agricultural and agri-food sectors, while the second panel highlighted the various financing mechanisms for investment projects. The panels were led by representatives from ADA, the Ministry of Agriculture, Fisheries, Rural Development, Water, and Forests, as well as CDG MEDZ, UK Export Finance, and the Growth Gateway program.

His Excellency, the Ambassador of Morocco to the United Kingdom honored the event with his presence. With nearly 60 participants, many B2G meetings were held and highlighted the increasing interest of the British operators in investing in Morocco's agricultural sector after the Brexit.