The marketing of the Moroccan local products is becoming stronger and more modernized thanks to the strengthening of the range of promotional activities carried out for the benefit of small producers of local products by the Agricultural Development Agency (ADA). In this context, the ADA launches a large national promotion campaign with its partners Marjane and Label'Vie who have actively contributed to open the door of modern distribution to local products from solidarity farming.

This large campaign covers many stores of the big cities of the Kingdom. This promotional operation concerns 44 groups representing 72 cooperatives and its main objective is to support the marketing of nearly 13 sectors from the different regions of Morocco, such as: argane, saffron, honey, spices, derivatives of prickly pear, olive oil, aromatic and medicinal plants (PAM), capers, rose, table olives, animal products, etc.